East West Seed Visits Saraburi to Champion “Tien Lark See Plus – Small Waxy Corn,” Boosting Yields and Securing Farmer Incomes
At East West Seed, we recognize that a farmer’s sustainable success goes beyond the field—it relies on producing crops that meet dynamic market demands from seed to table. Recently, our team of experts visited Phra Phutthabat, Saraburi, to host an educational event introducing our innovative “Tien Lark See Plus – Small Waxy Corn” to local farmers, brokers, corn-boiling facilities, and retailers.
Equipping Farmers with Knowledge and Resilience During the event, our agronomists shared practical crop management insights through the “4 Plus” concept, meticulously designed to solve real-world challenges. We highlighted essential traits such as strong germination, robust root systems to prevent lodging, and exceptional weather tolerance. This resilience was clearly demonstrated in our trial plots, which successfully thrived and yielded 100% double ears despite enduring heavy rains and flooding. Furthermore, its excellent husk cover effectively protects against pests and diseases.
Bridging Markets to Maximize Profitability Beyond agronomic support, we are dedicated to building strong market linkages. Collaborative trials with local boiling facilities revealed that the ideal ear size of “Tien Lark See Plus – Small Waxy Corn” allows for up to 90 bundles per 50-kilogram sack—significantly outperforming conventional varieties and tangibly increasing the facility’s profit margins. For end-consumers, its authentic sticky and soft texture, which remains tender even when over-mature, has driven high repurchase demand. This consumer satisfaction provides key brokers, such as “Hia Touch,” with strong confidence to continuously purchase and promote this variety.
East West Seed remains committed to closely monitoring the fields and proactively expanding market opportunities. Because when every partner in the agricultural value chain achieves greater income and stability, that is the true measure of our success.
